For Pride 2017, Lyft highlighted the story of the first LGBTQ+ rights protest which helped spark a nationwide movement.
We worked with critically acclaimed documentary filmmaker, Cheryl Dunn, to tell the story of Alexei Romanoff and the Black Cat Tavern Protest of 1967.
The full Pride campaign included an integration with Lyft's Round Up & Donate feature through which passengers could donate to the Human Rights Campaign with each ride. There was also a printed zine featuring LA's current LGBTQ+ activists, which was placed in Lyft cars during Pride weekend.
Silver Lake Out Loud
Photo by Allen Danze
Promo photo for Round Up & Donate for the HRC
Ride Out Loud Zine
Lyft Mono | Campaign
For April Fools' Day 2017 Lyft pioneered technology that absolutely no one was clamoring for- autonomous ride hailing.
The full campaign included a working prototype that called a Lyft with the raise of a hand, a flashy microsite, advertorial content, an experiential activation, and a video with more lasers than anything I've ever produced.
Request Rides Autonomously
Bella Hadid for Lyft Mono
So many real world use cases for autonomous ride hailing