To encourage voting during the 2018 midterm election, Lyft offered 50% off all rides to the polls on election day. In order to spread the word in a tangible way, we installed a mural made up of “unused ballots” on a busy street on the lower east side of New York City.
Recognition: (For mural alone. Overall Ride to Vote campaign received over 175 pieces of coverage across 20 markets):
For Pride 2017, Lyft highlighted the story of the first LGBTQ+ rights protest which helped spark a nationwide movement.
We worked with critically acclaimed documentary filmmaker, Cheryl Dunn, to tell the story of Alexei Romanoff and the Black Cat Tavern Protest of 1967.
The full Pride campaign included an integration with Lyft's Round Up & Donate feature through which passengers could donate to the Human Rights Campaign with each ride. There was also a printed zine featuring LA's current LGBTQ+ activists, which was placed in Lyft cars during Pride weekend.
Silver Lake Out Loud
Photo by Allen Danze
Promo photo for Round Up & Donate for the HRC
Ride Out Loud Zine
Lyft Mono | Campaign
For April Fools' Day 2017 Lyft pioneered technology that absolutely no one was clamoring for- autonomous ride hailing.
The full campaign included a working prototype that called a Lyft with the raise of a hand, a flashy microsite, advertorial content, an experiential activation, and a video with more lasers than anything I've ever produced.
Request Rides Autonomously
Bella Hadid for Lyft Mono
So many real world use cases for autonomous ride hailing
With the release of the Lyft Amp (the glowing thing on the dashboard) we needed to refresh our brand photography. I worked with our internal art directors and the production team at Alldayeveryday to produce these photos by Kai Reagan.