The Bold Italic considered themselves a hub for creativity, but reader research and data showed we were not really connecting with young, creative professionals.
I developed and curated a content and event series that gave us credibility and a loyal following in the space. The series focused on the value creative thinking has across many professions, even those not typically seen as "creative".
We interviewed and collaborated with writers, leading experts, and creatives that were using a design thinking approach in Urban Planning, Education, Activism, and Tech, in addition to profiling thought leaders working in (and often transcending) traditional art and design fields.
Partners included IDEO, Stanford University Design School, SF Mayor's Office of Innovation, The Noun Project, Gehl Studio, Wired Magazine, SF Jazz, and many others.
Video: The Sum Creative Conference
Made Up Charts about Creativity by Melissa Small
By Ayla Newhouse
Parklet Design tour & workshop with John Bela, Creator of Park(ing) Day, Gehl Studio
Storyboarding for Product Creation Workshop
Panel Discussion at The Sum conference
Before I Die Wall | The Sum
Content Engagement Strategy
The Bold Italic wanted to increase page views and the duration of each visit. I observed how our community navigated the site, reviewed reader tendencies in Google Analytics, and facilitated a brainstorming session with our staff. I then collaborated with our designers and engineers to develop a series of experiments that would boost reader engagement, help users find content, and make the site easier to navigate.
Unfortunately, The Bold Italic ceased operations while we were testing these experiments.
Tech Talk | Content and Event Series
In 2014 The Bold Italic was looking to join the tech conversation in San Francisco and position itself as a resource for thought leaders. In short, they were looking to become more like the Atlantic, and less like Buzzfeed.
I developed a successful content series consisting of online interviews, articles, and panel events (which regularly sold out).
The series tackled topics such as predictive Intelligence, autonomous technology, 3D Printing, Bitcoin, digital media, wearables, tech office culture and corporate responsibility, among others.
We featured speakers and guest writers from IDEO, MIT, Autodesk, Quartz, Tech Crunch, Collaborative Fund, Medium and many others.
Kid Food Review Series
I had the honor of providing marketing and PR support for the popular Four-Year-Old Kid Food Reviews.
Written by Jessica Saia and photographed by Isla Bell Murray, the series took four year olds to the most critically acclaimed restaurants in California to review the food- with their faces.
One of the original annual events I conceived and oversaw for The Bold Italic was Love/Make, an indie wedding expo with a focus on DIY and alternative options. Coupled with a wedding guide to assure maximum profitability, the event drew 500 guests in its first year and quickly grew. The second year this event drew close to 1,200 guests, included 75 vendors, and became the largest grossing, most profitable event in the company's history.
Love/Make Video Re-Cap
Event: SHIFT Digital Media Conference
Looking to sustain the momentum of our monthly tech panel series, I began half day conferences that took a deeper dive onto some of the most popular subjects. Shift, the first half-day conference about Digital Media, brought together a dynamic group of speakers and panelists to explore the topics at the forefront of this movement. The event of 300 people sold out in just a couple days.
Matt Galligan // Circa // Co-Founder & CEO
Joel Johnson // Gawker Media // VP of Editorial
Bobbie Johnson // Medium // Senior Editor
Dan Greenberg // Sharethrough // Founder & CEO
Ryan Grabenkort // Quartz // West Coast Regional Director
Greg Isenberg // 5by // Founder & CEO
Sean Shadmand // ShareThis // VP Publisher & Consumer Products